Luma is a creative strategist who applies a design thinking
approach of problem solving to her work. Based on this approach, she develops research, strategies, and implementation programs
for her clients. In addition, she facilitates a range of customisable workshops in which participants gain a greater understanding
of the process, practical knowledge of the tools, and insight
to the opportunities it offers for innovation.
Luma grew up shuttling between California, where she was
born, and Kuwait, where she is from. This instilled in her a deep understanding of Eastern and Western cultures, their nuances,
and how they impact each other. This understanding is evident
in both her work and aspirations, as well as by the cultural
sensitivity of her interactions. After almost a decade of
professional experience in New York, she moved to Dubai
in 2010 to be a part of the creative development of the region.
Luma believes that the construct of design has the power
to increasingly influences our interconnected world, shaping perspectives and shifting cultures. Her career has been focused
on challenging norms, transforming perceptions, & striving for impactful design systems that nurture growth and development.
Her clients vary across a wide range of industries including
American Express, the World Government Summit, Sony,
Dubai Culture, Emirates National Oil, TDIC Abu Dhabi, Mubadala,
Qatar Museums Authority, and Abdul Latif Jamil Communities
to name a few.