Foresight Ambassador
Envisioning
2017–Present
Envisioning is the world’s first intelligence platform for emerging technology.
It combines data visualization with
systematic tech research in order to understand & prepare for the future.
Founding Director
MNDBAR
2016–Present
MNDBAR cultivates a ’Possibilities Mindset’ through a series of technology driven experiences––building a capacity for clear thinking & creative problem solving, for optimized performance & greater impact.
EDUCATION
Executive Leadership Program
THNK School of Creative Leadership Amsterdam, NL 2016
Masters in Design Entrepreneurship
School of Visual Arts
New York, NY 2004-2006
Dynamic Interactive Design
Parsons School of Design
New York, NY 2003
Bachelor Engineering / Design
American University of Beirut
Beirut, Lebanon 2003
CONTINUED EDUCATION
SIM Digital Health Program
Southbank University
London, Fall 2019
The Future of Work: Preparing for
Disruption
The World Bank–
Open Learning Campus
Online Summer 2019
The Science of Well-being
Yale University–Coursera
Online Summer 2019
Leading from the Emerging Future
MIT Prescencing Institute EDX
Online Fall 2018
SKILLS
• Bold critical & creative thinking skills
that translate into unique intuitive
analyses & detailed executions.
• Broad knowledge of technology landscape with sufficient technical understanding
to assess trends.
• Unique talent to connect unrelated
ideas in unprecedented ways to construct new meaning & innovative solutions.
• Ability to translate, communicate
& present complex problems in clear
& succinct ways.
• Flexible nature to solve problems,
multi-task, & manage diverse teams for optimal collaborative results.
• Experienced knowledge in design
& development softwares.
• Fluent in English & Arabic,
proficient in French.
AWARDS & PUBLICATIONS
‘A Case for Making Space’
Thrive Global Online
May 6, 2019
Dubai Lynx Awards Silver
ENOC Best of Brand Identity
Dubai, UAE 2017
Contemporary Arab Branding
Communicate Magazine
Dubai, UAE February 2014
Dubai Lynx Awards Silver
IDAM Best of Brand Identity
Dubai, UAE 2012
5 Arab Clichés to Avoid
Wamda Entrepreneurship Platform
Dubai, UAE November 2011
Terex Brand, Emblem Health, TCW
Brand Identity Essentials
New York, NY Published 2010
Graphis Annual Reports
TCW Annual Report 2008 Recognition
New York, NY 2010
Graphis Designers USA No. 3
TEREX Brand Identity and Brand Book
New York, NY 2010
AIGA Best Of 2008
Emblem Health Brand Book
New York, NY 2008
Baseline Magazine, Issue 48
Dancing Type and Music Videos
Article by Steven Heller 2006
INNOVATION CONSULTANT
Innovation Director
MBR Initiative for Global Prosperity
Global 2019- Present
Facilitated workshops with institutional, governmental, & academic stakeholders
around the selected UNSDG theme solutions.
Researched & reported on selected themes
including designing challenges for the
challenge cohorts.
Summarized quantitative & qualitative
findings in a report based on research &
workshop outputs.
Innovation Director & Facilitator
Envisioning–World Government Summit
Dubai, UAE 2017-2019
Designed & facilitated a series of master-classes
on how technology is transforming the world,
the principles of technological change, & how
to leverage relevant emerging technologies.
Trained users on how to use the envisioning
platform, & how to use the research in their respective industries & functions.
Applied the research to design thinking
processes to invent new solutions & systems.
Identified & engaged prospective clients around
the benefits of the platform, including managing custom requests for research & development.
Project Director
Landor–Riyadh Development Authority
Riyadh, SA Spring 2019
Advised & managed the research, strategic
thinking, & project development of redesigning Riyadh into an active, public space, & community driven city.
Oversaw relationship management,
team direction, & overall implementation
& delivery.
Engaged with key stakeholders &
identified partners to define opportunities
& receive necessary approvals.
Program Director
Designing Futures/DP Innovation Lab
Dubai, UAE Spring Cohort 2017
Developed & facilitated an inaugural program
for all employees to move through the lab.
Identified opportunities in which innovation could integrate into daily tasks, roles & responsibilities,
& the overall ambition of the company.
WORK EXPERIENCE
Creative Director
Brash
2014–2016
Recruited & developed design talent & successfully built an award-winning team within two years.
Consistently led firm's communication & presentation efforts to facilitate strong project management & prioritize client's strategic goals.
Supervised a team of strategists, designers,
art-workers, copywriters & support personnel to work collaboratively and more effectively improving office culture & team engagement.
Creative Director
Landor
2011–2014
Managed full creative teams & multiple partners/vendors; responsible for all budgeting
& scheduling of client.
Supervised new business efforts, outreach & implementation. Cultivated an environment
of mentoring & support.
Led strategy & creative for Qatar Museum Authority projects including The Museum of Islamic Art Doha & the Phillip Starck Alain Du Casse IDAM Restaurant. Other clients include Abu Dhabi Science Center, Masdar, Vida Hotels, to name a few.
Design Director
Wolff Olins
2009–2011
Directed all creative efforts devoted to business development for the agency.
Responsible for managing and advising key clients
on their strategic brand implementation through
a variety of mediums.
Clients include Bank Audi, Aldar, Alfuttaim, Ashok, Zayed National Museum & Kuwait Finance House.
Senior Designer
Siegel+Gale
2007–2009
Responsible for strategy development & design conception for brands including the KAUST,
Aramco, Environmental Defense Fund, Comcast,
Sony, TCW Investments, LexisNexis, Museum
of Art and Design New York, EmblemHealth,
Terex, USMINT and Keybank.
Designer
Futurebrand
2005–2006
Contributed to the development & design
of a variety of Nakheel Developer projects.
Cultural Consultant
Changeist–Dubai Future Foundation
Dubai, UAE Spring 2019
Coached participants on the principles of Future Foresight as defined by The Changeist.
Contextualized future foresight concepts culturally
to explore how they could be relevant, as well as explored the cultural nuances that make the
concepts more difficult to grasp.
Guided participants through stages of creative exploration, future foresight, & developing their conceptual ideas into tangible solutions.
Curatorial Director
Brag–Emaar ‘The Future of Living’ Experience
Dubai, UAE Spring 2018
Curated the latest ideas, concepts, & conversations around the “Future of Living”, including research
& development, securing sponsorships, & writing
all exhibition material.
Led all areas of the four months of the event,
from p,re-planning, to daily production & post-event
activities, including installation & budget planning.
Served as a brand ambassador and spokesperson, handling all VIP guests, delivering lectures & managing press & publication.
Creative Leadership Facilitator
SEIF–Sustain Leadership
Dubai, UAE SPRING 2017
Designed & developed a creative leadership
program for corporate management to facilitate
their understanding of leadership as purpose driven.
Transformed a 5 year strategy plan into an
innovative future focused program that included
the introduction of seamless new processes & opportunities to leverage emerging technologies
for an increase of productivity & efficiency.
Design Thinking for Women Empowerment
THNK & MOFAIC (Ministry of Foreign
Affairs & International Cooperation)
Abu Dhabi, UAE FALL 2016
Developed & Facilitated a workshop on finding creative solutions to challenges related to the
UN SDG goal for Women Empowerment.
Identified cultural implications of the SDG’s
on the local community to identify practical opportunities for challenge solutions.
SPEAKING ENGAGEMENTS
The Future of Work
ING UK––Senior Management Retreat
October 2, 2019
Delivered keynote lecture on ‘The Future
of Work’ & the key considerations for investment banking as the industry transforms with new technological advancements. Topics included automation vs. innovation, storytelling & collective intelligence as key opportunities, & the
necessity of mindset development.
Creative Intelligence vs. Artificial Intelligence Future Talks , Pulse 95 Radio
September 12, 2019
Interviewed on how the future of work is
drastically changing with automation & AI &
how to prepare our workforce to be agile &
adaptable with respect to the impact it will have
on individuals both personally & professionally.
Design Thinking for Mindset Development Astrolabs Accelerator
January 28, 2018
Delivered a lecture to accelerator members
on how design thinking can be used on a day
to day basis to maintain clarity & efficiency
in start-ups, while offering opportunities to
evolve and transform products & services.
Shifting Perspectives for Societal Impact
Nuqat Foundation Conference
November 21, 2016
Facilitated a workshop on how to use Design
Thinking as a process to find purpose, explore
ideas, & solve societal challenges, identifying
key opportunities to innovate for greater impact locally in our communities.
Lecturer—Designing ‘Modern’
Nuqat Design Foundation Conference
Kuwait City, Kuwait May 2012
Delivered a keynote on creating ‘modern’
identities in the contexts of tradition, including evaluating brand-scapes, creating frameworks
to guide the process & development of identity creating for a region, & mastering the link
between strategy & creativity.