Founding Director
MNDBAR
2016–Present
EDUCATION
Executive Leadership Program
THNK School of Creative Leadership Amsterdam, NL 2016
Masters in Design Entrepreneurship
School of Visual Arts
New York, NY 2004-2006
Dynamic Interactive Design
Parsons School of Design
New York, NY 2003
Bachelor Engineering / Design
American University of Beirut
Beirut, Lebanon 2003
CONTINUED EDUCATION
The Path of Moral Leadership
Acumen Academy
September 2022-Present
Regenerative Leadership
Regenerators Academy
January 2022-Present
SIM Digital Health Program
Southbank University
London, Fall 2019
The Future of Work: Preparing for
Disruption
The World Bank–
Open Learning Campus
Online Summer 2019
The Science of Well-being
Yale University–Coursera
Online Summer 2019
Leading from the Emerging Future
MIT Prescencing Institute EDX
Online Fall 2018
SKILLS
• Bold critical & creative thinking skills
that translate into unique intuitive
analyses & detailed executions.
• Broad knowledge of technology landscape with sufficient technical understanding
to assess trends.
• Unique talent to connect unrelated
ideas in unprecedented ways to construct new meaning & innovative solutions.
• Ability to translate, communicate
& present complex problems in clear
& succinct ways.
• Flexible nature to solve problems,
multi-task, & manage diverse teams for optimal collaborative results.
• Experienced knowledge in design
& development softwares.
• Fluent in English & Arabic,
proficient in French.
KEY PROJECTS
Design Thinking & Business Transformation
Catalyst Envisioning Program Microsoft - EMEA
January 2021—December 2021
Strategy & Facilitation
'WONDERCURRENT’
PIF Sovereign Wealth Fund
January 2021—August 2021
Business & Leadership Transformation
The Future of Art Creative Pathways
August 2020–December 2020
Strategy and Programming
‘Prosper with Purpose’ UNDP SDG Impact
January 2020–September 2020
Research, Facilitation, & Strategy
Redefining ‘Arabia’
Saudi Commission for Tourism & Heritage
January 2020–April 2020
Design Thinking & Facilitation
MBR Initiative for Global Prosperity
January 2019- December 2019
Program & Facilitation
Envisioning–World Government Summit
October 2017– December 2018
Business Transformation, Creative
Leadership & Facilitation
SEIF–Sustain Leadership
January 2017- October 2017
Program & Facilitation
Design Thinking for Women Empowerment
THNK & MOFAIC (Ministry of Foreign Affairs & International Cooperation)
September 2016
WORK EXPERIENCE
Creative Director
Brash
2014–2016
Recruited & developed design talent & successfully built an award-winning team within two years.
Consistently led firm's communication & presentation efforts to facilitate strong project management & prioritize client's strategic goals.
Supervised a team of strategists, designers,
art-workers, copywriters & support personnel to work collaboratively and more effectively improving office culture & team engagement.
Creative Director/Design Director
Landor
2011–2014
Managed entire creative teams & multiple partners/vendors; responsible for all budgeting
& scheduling of clients.
Supervised new business efforts, outreach & implementation. Cultivated an environment
of mentoring & support.
They led strategy & creativity for Qatar Museum Authority projects, including The Museum of Islamic Art Doha & the Phillip Starck Alain Du Casse IDAM Restaurant. Other clients include Abu Dhabi Science Center, Masdar, and Vida Hotels, to name a few.
Design Director
Wolff Olins
2009–2011
Directed all creative efforts devoted to business development for the agency.
Responsible for managing and advising key clients
on their strategic brand implementation through
a variety of mediums.
Clients include Bank Audi, Aldar, Alfuttaim, Ashok, Zayed National Museum & Kuwait Finance House.
Senior Designer
Siegel+Gale
2007–2009
Responsible for strategy development & design conception for brands, including the KAUST,
Aramco, Environmental Defense Fund, Comcast,
Sony, TCW Investments, LexisNexis, Museum
of Art and Design New York, EmblemHealth,
Terex, USMINT and Keybank.
Designer
Futurebrand
2005–2006
Contributed to the development & design
of a variety of Nakheel Developer projects.
SPEAKING ENGAGEMENTS
Women Executives on Board
Annual Retreat- UK
November 2-3, 2021
Women Executives on Board
Annual Retreat- Global
September 19, 2020
The Future of Work ING UK
Senior Management Retreat
October 2, 2019
Creative Intelligence vs. Artificial Intelligence
Future Talks, Pulse 95 Radio
September 12, 2019
Design Thinking for Mindset Development
Astrolabs Accelerator
January 28, 2018
Shifting Perspectives for Societal Impact
Nuqat Foundation Conference
November 21, 2016
TEACHING
Facilitator
PIF GDP Program
Continuing Education University of Berkeley
Spring 2020
Adjunct Professor- Innovation Lab
American University in Dubai
Fall 2018
Adjunct Professor- Designing News
American University in Dubai
Fall 2018
Visiting Instructor- Conceptual Design 101
American University of Beirut Spring 2009
PUBLICATIONS
'Tech + Culture: Dimensionality'
'Tech + Culture: Community'
'Tech + Culture: Individuality'
'At the Intersections of Tech + Culture'
2020-2021
2019–Present
AWARDS
Lynx Awards Silver 2017
Lynx Awards Silver 2012
Graphis Annual 2010
Graphis Designers USA No. 3 2010
AIGA Best Of 2008, 2009
Baseline Magazine, Issue 48 2006