“Business is moving from a long period where analytical skills were of extreme value in the search for efficiency, to one where creative and design skills will be essential to deal with complexity, volatility, and the requirements for constant innovation.“
– Tim Brown
In today’s exponentially changing world, both public & private sectors will need to develop creative strategy
skill-sets using human-centered design in order to evolve & grow.
Look at human-centered patterns &
behaviours to provide unique insights.
Use creative tools & new perspectives to identify opportunities for innovation.
Test & evolve ideas against their ability to fulfil the identified
Plan for longterm impact by defining a flexible approach to moving forward.
* Certain projects were lead in collaboration with agency partners