"A designer is an emerging synthesis of artist, inventor, mechanic, objective economist and evolutionary strategist."

-Buckminster Fuller

I believe that the construct of design has the power to increasingly influence our interconnected world, shifting perspectives and shaping cultures. 

Design Thinking 
Cultural Conversations
Emerging Technology
Impact Opportunities
Designing creative
solutions for impact



Using tools & processes
to innovate


Looking towards
the future

I care about cultivating infinite possibilities, developing

culture, and facilitating impact driven change. 


My value is rooted in my intuitive capacity to shift complex challenges into new opportunities, synthesize diverse

opinions and ideas into united possibilities, and design

actionable propositions and and processes. 


I have 15+ years of creative & strategic experience across

diverse industries working with the likes of Sony, American Express, PIF, NEOM, Emaar Entertainment, Shahid,

MDLBeast, World Government Summit, The Initiative

for Global Prosperity, UNDP SDG Impact, ING Bank–

& including several award winning startups. 


Examples of outputs include inventing disruptive products

and services, curating experiences, building narratives,

as well as (and not limited to) designing strategies conducive

to cultural progress & development.Individuals, companies,

& organizations identify new opportunities to improve,

transform, and grow.

I began my career with Futurebrand and Siegel+Gale in

New York, working for clients like American Express Comcast,

& Sony. I continued to work for acclaimed agencies like

Wolff Olins and Landor internationally. I hold a Bachelor

of Engineering in Design from the American University in

Beirut, a Masters in Design Entrepreneurship from the School

of Visual Arts in New York, & I am an alumna of the THNK

School of Creative Leadership in Amsterdam. My work has

earned a Best of AIGA 2008 award & has been published

several times including Baseline Magazine, Graphis

Magazine, & Graphis Designers USA. 


I periodically teach at American Universities internationally satisfying my innate nature to offer my knowledge & experience.

I also facilitate global accelerators & incubators like Flat6labs

& Astrolabs excited by seeing new ideas come to life. 


My career has been focused on challenging norms,

transforming perceptions, & striving for impactful design

systems that nurture growth & development.

Network Member 
Foresight Ambassador


Creative problem solving
solutions and strategies.


Programs and processes
for emergent ideas. 


Exploring opportunities for impact & innovation