"A designer is an emerging synthesis of artist, inventor, mechanic, objective economist and evolutionary strategist."
I believe that the construct of design has the power to increasingly influence our interconnected world, shifting perspectives and shaping cultures.
ThriveGlobal When Distance Means Space
I care about cultivating infinite possibilities, developing
culture, and facilitating impact driven change.
My value is rooted in my intuitive capacity to shift complex challenges into new opportunities, synthesize diverse
opinions and ideas into united possibilities, and design
actionable propositions and and processes.
I have 15+ years of creative & strategic experience across
diverse industries working with the likes of Sony, American Express, PIF, NEOM, Emaar Entertainment, Shahid,
MDLBeast, World Government Summit, The Initiative
for Global Prosperity, UNDP SDG Impact, ING Bank–
& including several award winning startups.
Examples of outputs include inventing disruptive products
and services, curating experiences, building narratives,
as well as (and not limited to) designing strategies conducive
to cultural progress & development.Individuals, companies,
& organizations identify new opportunities to improve,
transform, and grow.
I began my career with Futurebrand and Siegel+Gale in
New York, working for clients like American Express Comcast,
& Sony. I continued to work for acclaimed agencies like
Wolff Olins and Landor internationally. I hold a Bachelor
of Engineering in Design from the American University in
Beirut, a Masters in Design Entrepreneurship from the School
of Visual Arts in New York, & I am an alumna of the THNK
School of Creative Leadership in Amsterdam. My work has
earned a Best of AIGA 2008 award & has been published
several times including Baseline Magazine, Graphis
Magazine, & Graphis Designers USA.
I periodically teach at American Universities internationally satisfying my innate nature to offer my knowledge & experience.
I also facilitate global accelerators & incubators like Flat6labs
& Astrolabs excited by seeing new ideas come to life.
My career has been focused on challenging norms,
transforming perceptions, & striving for impactful design
systems that nurture growth & development.
FORESIGHT & ADVISORY
Creative problem solving
solutions and strategies.
CURATION & PROGRAMMING
Programs and processes
for emergent ideas.
FACILITATION & TRAININGS