I believe that the construct of design has the power to increasingly influence our interconnected world, shaping perspectives & shifting cultures.

I am a visionary strategist

that helps clients & individuals

address their challenges creatively, while exploring opportunities

to improve, transform, & innovate.

Read my latest thought piece on ThriveGlobal A Case for Making Space

Design Thinking
Futures Optimist
Shifting Perspectives
Opposites Enthusiast
Designing creative
solutions for impact

CREATIVE STRATEGY

INNOVATION FRAMEWORKS

Using tools & processes
to innovate

THOUGHTS & IDEAS

Looking towards
the future
 

About Me

 

As an innovation consultant, I help individuals, companies, & organizations identify new opportunities to improve, transform, and grow. I focus on mindset development, the future of work, & how both can impact our communities and environment. Through the power of design thinking, I facilitate the transformation of mindsets, help industries invent disruptive products & services, & design urban policies conducive for community wellbeing & engagement. My clients are as diverse as Sony, the World Government Summit, American Express, & the Qatar Museums Authority. I have also worked with award-winning startups – one for which I was instrumental in making engineering visually accessible, enabling anyone to build, prototype, & invent – & which has since collaborated with NASA and The Museum of Modern Art (MoMA).

 

I am also a Foresight Ambassador for the technology radar company Envisioning.  In this work, I represent research at the intersection of technology & design thinking to solve complex challenges. We aim to enable our clients to understand the emerging future within the context of the Fourth Industrial Revolution. 

Through this work, I have Founded MNDBAR, which combines emerging technologies with a bespoke ‘mind-fitness’ approach to achieve breakthrough transformations for individuals and organizations. We have worked with Latham & Watkins, Facebook, & HSBC to prepare individuals for the accelerating future. 

 

I began my career with Futurebrand and Siegel+Gale in New York, working for clients like American Express Comcast, & Sony. I continued to work for acclaimed agencies like Wolff Olins and Landor internationally. I hold a Bachelor of Engineering in Design from the American University in Beirut, a Masters in Design Entrepreneurship from the School of Visual Arts in New York, & I am an alumna of the THNK School of Creative Leadership in Amsterdam. My work has earned a Best of AIGA 2008 award & has been published several times including Baseline Magazine, Graphis Magazine, & Graphis Designers USA. 

 

I periodically teach at American Universities internationally satisfying my innate nature to offer my knowledge & experience. I also facilitate global accelerators & incubators like Flat6labs & Astrolabs excited by seeing new ideas come to life. 

 

Ultimately, I believe that the construct of design has the power to increasingly influence our interconnected world, shaping perspectives & shifting cultures. My career has been focused on challenging norms, transforming perceptions, & striving for impactful design systems that nurture growth & development.

Founder & CEO
Member & Facilitator
Foresight Ambassador

INDIVIDUALS

Solving challenges by building your creative capacity

SMALL BUSINESSES

Defining your business
& applying it effectively

CORPORATE & GOVERNMENT

Exploring opportunities for impact & innovation