I believe that the construct of design has the power to increasingly influence our interconnected world, shaping perspectives & shifting cultures.
I am an innovation consultant who cares about cultivating a possibilities mindset, developing culture & identity, & facilitating impact driven change. My strength is my capacity to identify & implement unique opportunities for individuals & organisations to improve, transform, & grow.
Read my latest thought piece on ThriveGlobal When Distance Means Space
As an innovation consultant, I help individuals, companies, & organizations identify new opportunities to improve, transform, and grow. I focus on mindset development, the future of work, & how both can impact our communities and environment. Through the power of design thinking, I facilitate the transformation of mindsets, help industries invent disruptive products & services, & design urban policies conducive for community wellbeing & engagement. My clients are as diverse as Sony, the World Government Summit, American Express, & the Qatar Museums Authority. I have also worked with award-winning startups.
I am also a Foresight Ambassador for the technology radar company Envisioning. In this work, I represent research at the intersection of technology & design thinking to solve complex challenges. We aim to enable our clients to understand the emerging future within the context of the Fourth Industrial Revolution.
Through this work, I have Founded MNDBAR, which combines emerging technologies with a bespoke ‘mind-fitness’ approach to achieve breakthrough transformations for individuals and organizations. We have worked with Latham & Watkins, Facebook, & HSBC to prepare individuals for the accelerating future.
I began my career with Futurebrand and Siegel+Gale in New York, working for clients like American Express Comcast, & Sony. I continued to work for acclaimed agencies like Wolff Olins and Landor internationally. I hold a Bachelor of Engineering in Design from the American University in Beirut, a Masters in Design Entrepreneurship from the School of Visual Arts in New York, & I am an alumna of the THNK School of Creative Leadership in Amsterdam. My work has earned a Best of AIGA 2008 award & has been published several times including Baseline Magazine, Graphis Magazine, & Graphis Designers USA.
I periodically teach at American Universities internationally satisfying my innate nature to offer my knowledge & experience. I also facilitate global accelerators & incubators like Flat6labs & Astrolabs excited by seeing new ideas come to life.
Ultimately, I believe that the construct of design has the power to increasingly influence our interconnected world, shaping perspectives & shifting cultures. My career has been focused on challenging norms, transforming perceptions, & striving for impactful design systems that nurture growth & development.
Solving challenges by building your creative capacity
Defining your business
& applying it effectively
CORPORATE & GOVERNMENT