In 2005, New York health insurers GHI and HIP merged to form EmblemHealth. The legacy organizations brought together complementary skill sets, yet both companies needed to overcome negative perceptions about their working-class roots and poor service delivery.
With this I developed a brand book while at S+G. This book served as a powerful tool to unify the employees of the new company, celebrate their shared strengths, and inspire them to work as a cohesive whole. The book includes the EmblemHealth brand platform that we developed for them (mission, promise, values, voice), “real world” behavioral tactics, and fun, engaging interactive activities (i.e., Emblem stickers) to help employees live the brand.
This book received an AIGA Best of Design 2008 in communication and strategy and was displayed in the exhibit at their New York Chapter.
