“Be Significant” is an internal and recruiting brand video for HNTB – a firm of engineers, architects and planners known and respected for their work in transportation, bridges, aviation, urban design and planning, environmental engineering, water and construction services. HNTB’s brand is built on the Spark, an orange square that signifies HNTB’s commitment to excellence and rigor while bringing inspiration and new ideas to each project and relationship.
This short film launches HNTB's new strategic plan by telling a dynamic and relevant story to all employees (and secondarily to potential employees). The film ensures that employees around the company see themselves in the future of the organization, and understand the role they play in bringing the strategic plan to life. By challenging each individual to “Be Significant,” HTNB demonstrates how the firm delivers real value to clients - they step out of the ordinary and work to understand what is most important, solve clients’ biggest problems, and transform possibilities into successful realities.
Ultimately, the film defines each individual at HNTB as embodying the Spark, and reminds them to Be Significant – to represent the standard of excellence in innovative thinking, performance, service, and professionalism that makes HNTB successful every day.