Luma Shihab-Eldin is a graphic designer currently living in New York City and working for siegel+gale. She grew up shuttling back and forth between California and Kuwait, which instilled an appreciation of western and eastern cultures that is evident throughout her body of work. After graduating from high school in Cairo, Egypt, she traveled to Beirut, Lebanon to pursue an undergraduate degree in Political Science at the American University of Beirut. Once there, she was jaded by the reality of politics and more intruiged by the power of visual communication and the fundamental impact it has on society. Formally trained as a graphic designer, she has always applied the construct that design increasingly influences our interconnected world, shaping perspectives and shifting cultures.
Luma's work has always placed an emphasis on establishing a sense of purpose. Strategy and research take a big role in her process as she insists that design form be determined by its function. Applying concepts of corporate and social responsibility into a brand's legacy is also a particular interest in her approach to design. She has applied these skills in various formats; print, web, interactivity, for a variety of different clients. She satisfies her social interests by pursuing pro-bono and personal projects.